directed by Milla Jovovich

This is a special digital project by Zegna, whose aim is to celebrate the day that will completely change your digital experience. A new concept of e-commerce site. Zegna has been asking users to guess the name of the mystery person who will guide you through this experience. Now we are pleased to reveal to you in advance it is actress Milla Jovovich - she introduces the Zegna In_Store, the first 3D immersive shopping experience.