“In the Mood for China”
Involvement and emotion for the fashion show of Ermenegildo Zegna “In the Mood for China”. For the first time a fashion show was a multi-sensory “LIVE-D” experience, suspending the spectator between cinema and live performance. Backstage models are filmed in the “Green Room” while front of house these images are projected on a giant screen in real time against a 360° filmed background, coinciding with the models arrival on the runway. The big suprise in the end is when the effect is revealed.