Il Palazzo is available for free in the App Store
. It is compatible with the iPad.
Users can take a tour of a virtual palace.
Inside it are Prada items and portraits by Mr. Haines. These same portraits were featured in a handmade book created by the artist.
The Il Palazzo app is part of a multi-platform project by Prada. The label will continue to update the app with additional features in the coming days.
Overall, the fashion house is looking to capture the mood of its seasonal collections through multichannel, art-driven displays, per Prada.